with Kinney Drugs!
Store brand, generic brand, private label...have you ever heard these phrases and wondered "what does it mean"? You've come to the right place!
Almost 20% of consumer goods products in the United States is private label (sometimes called store brand or generic). These products, typically manufactured or supplied by third-party companies and sold under the brand name of the purchasing company, offer a cost-effective alternative to regional, national, or international brands.
So why doesn't everyone buy private label products? Well, here are some common misconceptions about private label products:
MYTH: They don't work as well.
FACT: They contain the same active ingredient(s) and are just as effective*.
MYTH: They're lower quality.
FACT: They meet the same rigorous FDA standards of quality*.
MYTH: They cost less.
FACT: That one is true! You'll pay 25%-50% less!
*as relevant "Compare to" brands.
Program?
Kinney Drugs is committed to providing high-quality, affordable products at everyday low prices. That's where Swap & Save (and Orrin the Owl!) come in!
Wait...who's Orrin the Owl?
Orrin is the NEW symbol of smart savings throughout Kinney Drugs! If you see Orrin, you know it's a smart price!
As you walk through our store, or check out our ads, keep an eye out for the Swap & Save logo (and Orrin!) . Our everyday private label products from TopCare, Simply Done and Bowl & Basket, offer alternatives to national brands at WAY better prices. From health and personal care to household essentials, food, snacks and more, there are plenty of ways to Swap & Save throughout the store.
